haitangwanair world总体规划及主题体验区概念设计海棠湾飞行营地master planning&conceptual design of experience zone 1前期背景2项目定位3规划设计4产品策划backgroundproject orientationplanning and designproduct planning 前期背景backgroundsurrounding environment周边环境enterprise advantages企业优势01policy background政策背景base location基地区位 海南省：重点发展旅游业，建设世界一流的自贸港800km1600km2400km海南岛自由贸易港hainan island free trade port三亚sanya普吉岛phuket兰卡威langkawi新加坡singapore沙巴sabah巴厘岛bali台湾taiwan冲绳okinawa济州岛chejudo香港hongkong•我国旅游业改革创新的试验区•世界一流的海岛休闲度假旅游目的地•全国生态文明建设示范区•国际经济合作和文化交流的重要平台•国际旅游消费中心•建设21世纪海上丝绸之路重要战略支点，打造我国面向太平洋和印度洋的重要对外开放门户三亚：中国旅游创新示范，建设国际性热带海滨旅游城市•国际赛事名城,世界一流体育旅游地：积极打造体育旅游精品项目，大力发展海洋旅游、低空旅游等体育旅游新业态。•打造“幸福三亚·天下囍都”婚庆旅游目的•打造内涵丰富、个性突出的旅游产业链，建设国际性热带海滨风景旅游城市海南三亚-对话世界的高度，服务全球的视野sanya, hainan -the height of dialogue and the vision of serving the world政策背景policy background•hainan province: focus on the development of tourism and build a world-class free trade port•an experimental area for the reform and innovation of china's tourism industry•world class island leisure tourism destination•national ecological civilization construction demonstration area•an important platform for international economic cooperation and cultural exchange•international tourism and consumption destination•we will build an important strategic fulcrum of the 21st century maritime silk road and build an important opening door for china to the pacific ocean and the indian ocean•sanya: china's tourism innovation demonstration, building an international tropical seaside tourism city•famous international events city, world-class sports tourism destination: actively create sports tourism boutique projects, vigorously develop new sports tourism formats such as marine tourism and low altitude tourism.•create the wedding tourism purpose of "happy sanya · the capital of the world“•build a tourism industry chain with rich connotation and outstanding personality, and build an international tropical seaside scenic tourism city 《三亚市“十三五”规划纲要》提出“创新“旅游 x”模式，提升优化旅游产业链，拓展国内外高端旅游市场，不断优化旅游发展环境，把三亚打造成为全景化、全覆盖、全时空、全民参与的全域旅游“景区”，建设国际一流热带旅游精品城市”。旅游 tourism 体育产业sports industry文化产业culture industry婚庆产业wedding industry医疗健康health care高端商贸high end business现代农业modern agriculture会展服务exhibition service......传统旅游模式发生转变traditional tourism modechange政策背景policy background三亚战略-以更精彩的“旅游 ”产业，面向世界sanya strategy: facing the world with more wonderful "tourism " industry支柱产业pillar industry支撑产业supporting industry大旅游grand tourism新兴科技产业emerging technology industry热带高效农业tropical efficient agriculture以大旅游为主导的产业结构调整进行时the adjustment of industrial structure led by big tourism创新“旅游 ”模式，旅游与服务业、会展、婚庆、旅游、大健康等产业融合innovate the "tourism plus" mode, and integrate tourism with service industry, exhibition, wedding, tourism, health and other industries"the13thfiveyearplan"ofsanyacityputsforward"innovatingthe"tourism x"mode,promotingandoptimizingthetourismindustrychain,expandingthedomesticandforeignhigh-endtourismmarket,andconstantlyoptimizingthetourismdevelopmentenvironment,soastobuildsanyaintoapanoramic,fullcoverage,fullspace-time,andallpeople'sparticipationinthewholetourism"scenicspot",andbuildaninternationalfirst-classtropicaltourismboutiquecity. 海口haikou万宁wanning陵水lingshui五指山市wuzhishan琼中qiongzhong澹州danzhou东方dongfang文昌wenchang琼海qionghai三亚sanya基地site基地site蜈支洲岛wuzhouisland海南岛城市主要功能is l a nd tr a ns portation海棠湾城市网络public net wor k海棠湾与亚龙湾、大东海湾、三亚湾、崖州湾并列三亚五大名湾。海棠湾风光旖旎，沉寂异常。与亚龙湾、大东海相比远离城市喧嚣。区位背景base location基地区位-地处海南省三亚市东北部海滨的海棠湾sanya strategy: facing the world with more wonderful "tourism " industryhaitang bay, along with yalong bay, dadong bay, sanya bay and yazhou bay, is one of the five famous bays in sanya. haitang bay is beautiful and quiet. compared with yalong bay and dadonghai bay, it is far away from urban noise. 蜈支洲岛旅游风景区wuzhizhou island tourist scenic spot海南三亚亚龙湾国家旅游度假村hainan sanya yalong bay national tourism resort三亚凤凰岭fenghuang mountain, sanya大东海旅游区dadonghai tourist area亚龙湾热带天堂森林公园yalong bay tropical paradise forest park南槟榔谷黎苗文化旅游区nanbinglanggu limiao cultural tourism area周边环境surrounding environment景观环境-周边自然景观与滨海旅游区众多，具备良好的生态环境氛围sanya strategy: facing the world with more wonderful "tourism " industry周边自然景观资源丰富，基地整体处于一个建设强度较小，绿地较多的待开放区the surrounding natural landscape resources are rich, and the base is located in an open area with less construction intensity and more green spacefenghuang mountain, sanyadadonghai tourist areayalong bay, sanya, hainannational tourism resortyalong bay tropical paradise forest parkwuzhizhou island tourist scenic spothainan betelnut valleylimao cultural tourism area 项目名称entry name主题theme主要产品内容main product contents三亚亚特兰蒂斯atlantis sanya度假酒店为主的旅游综合体resort hotel based tourism complex海洋文化酒店、水世界、水族馆、潜水俱乐部等ocean culture hotel, water world, aquarium, diving club, etc三亚海昌梦幻海洋不夜城the dream city of haichang海洋主题文娱综合体marine theme cultural and entertainment complex八大主题区、13大娱乐项目、2大剧场秀、50余场环球风情演艺、8大主题餐厅、现有50余家特色餐饮eight theme areas, 13 major entertainment projects, 2 major theater shows, more than 50 performances of global style, 8